Embracing The Process v. The Product of Creative Expression

3 min read

One of the hardest parts of working for yourself is managing your time. Especially if you’re in the business of helping to manage web content that is goal-oriented and likely to produce positive results.

Pitching work as packaged deliverables with deadlines is a skill. It requires organization, foresight, planning, experience and discipline. You’ve got to communicate the deliverables and the deadlines clearly, and ensure you meet them. If the project involves other team members, this also includes follow ups and budgeting for the kind of “stuff” that “happens” and slows projects down. Toss on top of that things like staying on top of industry news, learning new tools to improve your work, networking, sales calls. Prioritizing and reprioritizing. Maintaining your online presence. Updating your portfolio with new work.

Creating work to pay the bills

To produce impactful digital content takes time. It takes thought and planning. Research and analysis. Creativity is the key ingredient and good creative requires direction, purpose or constraints. Creative briefs are great for this, but you may be the one responsible for creating those as well, depending on project resources.

Self-imposed structure is hard to enforce. You’ve got to stick to the schedule you created. Be realistic about commitments. Communicate with clients and friends in a purposeful yet positive manner.

Creating work for personal expression

When getting paid to produce creative work, it’s often necessary to separate your ego from the work to move projects along. But it leaves you feeling in need of a creative outlet elsewhere – and who has time for that? If you’re going to invest on creating something it better be worth it, because time is money…right? As a self-employed creative, making time for personal creative expression can feel like an irresponsible squandering of your most valuable resource.

Solution: Process v. Product

Show Your Work” is a practical approach by Austin Kleon for putting creative work out there – which in today’s world means putting it online. Sharing influences, inspiration, rough sketches, etc. It’s about embracing the “process” as part of the work.

Show Your Work, Austin Kleon

“The only way to find your voice is to use it,” says Kleon.

The same advice is found in “The Artist’s Way” by Julia Cameron – the Bible of unleashing creativity and transforming potential into practice. Cameron says to enhance the quality of the work once must first increase the quantity. To create better work – you’ve got to create more of it. Kleon’s book focuses on placing one’s work into the public domain. This sets a process in motion, as you’re more likely to get discovered by those who share your interests, which can inspire more work.

So, starting today I’m taking this advice to heart by implementing a routine in which I sit down and write for 25 minutes, first thing in the morning, every day of the week. Even before I take my dog out. (She values creative expression, and is a creature of habit so I’m confident if I stick to this routine she’ll get used to Mommy sitting at the desk for a bit before we go downstairs. I think she’d agree that Mommy needs to find her voice on this damn blog once and for all.)

Day 1: Check!

#showyourwork

The Paradox of Time Management Apps

I actually spent 3 hours last week testing time management apps and reveling in the irony of it all. Each app had its own attractive life-saving combination of promises and features, user interfaces and API integrations. None of them offered to actually do my work for me and none was obviously more helpful than the others.

The one valuable discovery I did make during this otherwise complete waste of a morning was the Pomodoro technique which is actually a concept not a proprietary product. In other words it’s useful (and free). The idea is you work for 25 minutes, then take a 5 minute break. Repeat.

The concept of 25 minutes is easy to visualize, especially if you grew up watching TV sitcoms. During a standard 30-minute TV show a dramatic problem is both introduced and resolved. An entire family can learn a valuable life lesson (e.g. Full House). A dynamic duo of teenage youth compete to get the shit scared out of them by surprise attacks from evil “temple monkeys (e.g. Legends of the Hidden Temple). You get the point.

The Pomodoro technique works because it forces you to do the following:

1) Focus – Suddenly you’re on the clock and you only have a relatively short amount of time to actually get something done. Yet it’s long enough to be considered a waste if nothing comes of it.

2) Prioritize – Working within concrete, regular intervals enables you to conceptualize projects into individual tasks. You ask yourself ‘What can I get accomplished in the next 25 minutes, that will move my project forward?’

3) Stay sane – We’ve all been there; you’re so overloaded you don’t know where to begin. Because the Pomodoro technique includes taking a break, you’re left with no excuse but to simply Start. Somewhere. The break gives you a chance to either remove yourself from the task or take a step back and evaluate your approach.

So give the Pomodoro method a try using your watch or phone. During your first 5-min break, watch this 4:41 artistic interpretation on the meaning of Time. Take the remaining 1:19  to scrape your thoughts from the ceiling. I warned you!