The Power of Art on Social Consciousness: Social Media & Peacebuilding – Part II

Last week I wrote about discovering meaningful work and left off with an allusion to social media as a peacebuilding platform. I want to try and explain my vision for this path through a series of well-timed events I attended/watched/discovered this week. I’m a big believer in synchronicity and “connecting the dots”; noticing patterns and trends of concepts that seem to pop up from various directions is not something I attribute to coincidence. It signifies a deeper meaning.

 

I. Ai Weiwei at the Brooklyn Museum

“Everything is art. Everything is politics.” – Ai Weiwei. This quote eloquently summarizes Ai’s view of his work and the world.

Ai Weiwei

Ai Weiwei is one of China’s most (in)famous contemporary artists. He’s a multi-medium artist who is as controversial as he is hard to categorize. He’s a sculptor, photographer, architect and activist who forces us to reconcile ugly truths about political and cultural values and the rights of the individual in modern-day China. He’s an avid Twitter user and a staunch supporter of digital and social media as a massively powerful platform for activism and raising social consciousness.

In 2011, he was detained by Chinese authorities and held in a secret location for eighty-one days, with no official charges filed. The arrest caught the attention of international human rights groups and art institutions who fought for Ai’s release. Despite this and his continuous surveillance by the Chinese government over his daily life (his phone is tapped and there are cameras outside his house monitoring his every move), he continues to produce confrontational art focused on themes of freedom of expression and social (in)justice.

II. Graphic Advocacy: International Posters for the Digital Age

Think creative advertising at its very best — in terms of deeper purpose.

Graphic Advocacy

This exhibit of 120 posters is on display at the Art Director’s Club of NY through August 13th. They were created to raise awareness around a variety of causes: a series was dedicated to aid for Japan following the 2011 earthquake, remembering 9/11, global warming, geo-political issues like landmines, oil control in the Middle East and the Occupy movements…each totally unique and visually impactful with inventive compositions often articulating a message through creative, subversive elements. An apple with a worm inside represents the “hidden disease” of cancer. A dove covered in oil representing the fight over oil control in the Middle East destroying lasting attempts at peace.

Two aspects of this exhibition stuck with me:

  1. I noticed a pattern in the little blurbs next to each piece by the artists: doubt in the power of a poster to elicit any real change. For instance, one of them said she knew her poster wouldn’t cure AIDS. Yet, she felt it was better than doing nothing and just standing by. These artists expressed hope in the power of messages and images to raise consciousness over important issues. Their raw honesty inspired me. These artists chose to express something important to themselves, despite the probable helplessness of their efforts. They felt compelled to act, using their creativity and power of expression to make something rather than sit back and remain silent. It reminded me of this insanely powerful op-ed piece by Israeli author David Grossman on choosing hope, not despair.
  2. There was no mention of the Israeli-Palestinian conflict. There were posters about the control over oil in the Middle East, protesting tyranny in Iran and Russia…but nothing about the Palestinians’ lack of a country or about Israel’s right to exist free of rocketfire – issues at the forefront of media today. I’m sure there are artists who focus on the Israeli-Palestinian conflict and I intend to research them, but I was somewhat disappointed to not find that issue represented here. I am curious whether this was intentional; the exhibition was dated 2002-2012, but there were skirmishes between Israel and Hamas (and Hezbollah) during those years.

 

III. “Countering Violent Extremism: A Peacebuilding Lens” Forum

I attended (virtually, via live streaming) a discussion panel at Johns Hopkins University held by the Conflict Resolution and Prevention Forum – a collection of organizations dedicated to conflict resolution and public policy.

I signed up for the forum on a whim and was glad I woke up early to tune in. Rather than preaching to the choir (promoting peace to the peaceful), the discussion was focused on engaging influential leaders who have the power to change the narrative within their respective communities.

What struck me about this discussion was the similarity between peace building efforts and social media marketing for brands (what I do for money). Some common obstacles to peace-building efforts include: How do you measure success? What metrics do you use? How do you find and engage with influencers? How do you inspire them to promote your message? All of these concerns are integral to devising solid social media strategies, and are the types of tough questions asked by savvy strategists throughout a project. We’re dealing with strategic communication, a fascinating and highly relevant area of expertise. See Columbia University’s MS in Strategic Communications, a relatively new program and the first advanced degree of its kind among Ivy League universities. I’m sure the tools and methods taught in this program are highly applicable to conversations about constructive peace-building efforts.

 

IV. Joining Seeds of Peace & Soliya

I recently became involved with two organizations focused on dialogue and communication among young people in areas of conflict as a peace-building activity:

(1) Seeds of Peace provides leadership training for young people and educators around the world in areas of conflict. Each year since 1993, they’ve sent “Seeds” from 27 countries to an International Camp in Maine as an opportunity to meet one’s “enemies” face to face and work together toward a better future. I will be visiting Camp in August for two days (blog post to follow!).

(2) Soliya provides cross-cultural exchanges by hosting weekly online group discussions among university students from different countries. Each week for a semester, a small group of eight to ten students meets with two facilitators in a virtual group video chat. Soliya’s Connect Program teaches “21st Century Skills” to university students, like the ability to see things from the perspective of others and engage in cross-cultural dialogue. I should be starting Facilitator training in a few weeks (and plan on sharing my experience there as well).

These two organizations are inspirational for their peace-building strategy: cross-cultural communication among young people. Starting to see the pattern here?

V. Starting Classes at Pratt

This feels like one of the best decisions I’ve made for myself professionally and personally.

Graphic Design at Pratt

I am beginning classes at Pratt toward a Certificate in Graphic Design in the fall. I’m beyond excited to start this new chapter and to find ways to integrate it with my digital strategy work for clients, as well as my personal interest in conflict resolution.

It also feels like the most serious declaration of myself as an artist I’ve made so far. I have always used words and images to “connect the dots”; it’s about time I celebrated rather than shied away from that ability.

 

VI. Operation Protective Edge on Social Media

Facebook is overflowing with visual messages from both sides of the Israel/Hamas war, churning out what looks like “branded content” complete with hashtags and logos.

Operation Protective Edge

Pro-Israel examples include the #IsraelUnderFire hashtag, the IDF’s Facebook Page and Stand With Us. Pro-Palestine examples include the #GazaUnderAttack hashtag, this Tumblr account and Ads Against Apartheid.

I’m interested in analyzing those visual messages in order to create ones that bridge the gap rather than encourage polarization. Which ones receive the most engagement? What types of content are most successful? Is it the ones that educate? Enlighten? Cause controversy? Or inspire hope? How much does aesthetic value add? Do posts made from creativity and beauty perform better than straightforward, hate-infused content? What principles from traditional advertising and branding can be applied to maximize the reach and impact of socially conscious content?

 


 

What This All Means

By fusing together things like creative advertising, digital strategy, cross-cultural communication and graphic design…I think I’m onto something. These are the topics I’m fixated on these days, and “these days” are actually months and years worth of contemplation, work experience and personal interest. Stay tuned to watch as I unfold exactly what that entails.

As always, please feel free to leave comments/criticisms.

 

 

Finding Meaningful Work: Peacebuilding & Social Media Part I

Home office with Basquiat portrait in top left.

Home office with Basquiat portrait in top left.

Finding Meaningful Work

Meaningful work shouldn’t be so hard to find. Meaningful work that also pays the bills seems like finding a needle in a haystack next to a group of horses who haven’t had any hay in a long time (horses eat hay right?) and don’t care about you or why you don’t just order a new needle online.

There is one line of work that holds promise in terms of longevity and sustainability, in an ironic kind of way: global conflict resolution. There’s a ton of conflict out there. At the risk of sounding opportunistic — or as one friend called it, “industrializing” the issue — there is more work than there are jobs in the field of peace-building.

Information Anxiety in a Global, Digital World

You know that self-righteous attitude your co-worker assumes when he or she enlightens you with a major news story you haven’t yet heard about? Working in digital communications, the noise of the internet makes its way into IRL conversations constantly.

“Did you hear about Facebook’s new algorithm that detects when you’re about to sneeze and advertises a brand of tissue based on the type of fabric softener your mom used to use? No?  Good luck making it in the media industry without staying ahead of the curve. Even if the curve is actually a line Mark Zuckerberg peed onto the sand somewhere.

This anxiety can be multiplied when it comes to national tragedies. We all have constant access to information, so there’s no excuse to not be informed. It can feel like you’re a bad Jew if you haven’t heard about the latest horrible skirmish with Gaza. This leads people (and the media) to focus on obtaining the most heart-wrenching nugget of information to share with his or her social circle; it’s like tragic currency.

Remember the stories from 9/11 about the phonecalls made to loved ones from the planes? They were exchanged like trading cards. It’s human nature to narrow in on such stories because they are how we relate to the human aspect of otherwise overwhelming, complicated events.

Peace In The Middle East ?!?!

The Middle East conflict doesn’t impact the daily lives of your average American. And yet discussing it can feel like an important form of gossip. This “tragic currency” phenomenon runs rampant in conversations (more often arguments) about the issue. It’s like watching ‘Keeping Up with Israel’ on Fox and NBC. It’s sad, frustrating and unfair. It’s tragic.

It’s also scary to voice my opinion on the subject, because I want to be part of the solution. Which means I want to participate in conversations about the topic without coming across as biased. I’m a Jewish American who lived in Tel Aviv for four years, but I am also many, many other things at the same time. I also want these words to be read and not glossed over, so I’m going to stick to short pieces and see where the feedback takes me. Like the conflict itself, several challenges present themselves.

I have tapped into some “meaningful work”.

Stay tuned for Part II: Peacebuilding & Social Media!

Thoughtful comments/arguments welcomed.

Comparing Tragedies May Be Fruitless…Or Opportunity for Perspective

Comparing tragedies is taboo. But this is my blog. And the point of my blog is to examine aspects of life in NY after having lived in Israel for a bit. And this week’s tragedy feels like one of those aspects worth examining.

In the past month:

  1. Israel and Gaza were at war
  2. Hurricane Sandy blew through NY and NJ
  3. Sandy Hook Elementary school shooting

I can’t help but view these events in light of one another.

Hurricane Sandy was a natural disaster that more or less couldn’t have been avoided. The other two are man-made. And as complicated as the Middle East Conflict is – at least it has a story. There are reasons why people on both sides feel so strongly about the situation, whether justified or not.

Friday’s shooting has no defense or explanation. Not a single aspect of it. Friends of mine who are teachers (including my mom) are going to their jobs tomorrow, and will have to have some form of conversation with their students about the event.

I’m looking forward to hearing about it, because I think there can be an opportunity here for one of two conversations: one of healing, understanding, and peace – or one of anger, negativity and hostility. There’s no such thing as revenge or retaliation to be had. We need our teachers and legislators to be PEACE proponents here. We need strong leadership with a proactive agenda that seeks to understand and help – as opposed to blame and punish.

Having metal detectors installed in schools seems to be a band-aid, and a slippery one at that. Israelis are used to security measures at public places; I stopped noticing the guards at shopping malls and restaurants after awhile. I don’t want metal detectors to become so commonplace that they’re accepted as a fixture in our public spaces. The problem is larger than that, and requires a more sustainable solution.

Watching the War from Across the World

I don’t want to sound dramatic. I used to hate when I was living in Tel Aviv and American friends and family would call me and act as though the world was coming to an end, due to the latest border skirmish between Israel and either the West Bank or Gaza. I remember being there during December of 2008, when Operation Cast Lead conducted 2 weeks of IDF air strikes into Gaza as a defense tactic against Hamas firing rockets into southern parts of Israel, going as far north as Ashkelon.

I remember feeling totally confused, and powerless, watching both domestic and international media reporting the situation. Tel Aviv is only 25 miles from Ashkelon, and 48 miles from Gaza. That’s nothing. That’s a 1 hour drive. Israel is a tiny country, surrounded by enemies. These are facts.

Now, Israel is once again at war with Gaza, in a very similar situation as for years ago. Only now, Tel Aviv was hit. And I feel just as if not more powerless than I did four years ago. Now I’m far, far away from people I love, in a city I miss every single day, that’s actually experiencing incoming attacks.

~~~

I know of 3 reasons for a siren to go off in Tel Aviv:

1. The army conducts drills a couple times a year, to prepare citizens for what this morning was a reality.

2. Every spring, on the morning of Holocaust Remembrance Day. At around 10 or 11:00am, a 5-minute period of silence is observed by everyone on the street – in the city, on the highways, in buses, cars, bikes and on foot. Drivers stop their cars and get out and stand in the street in total silence. Traffic stops.

I remember my 1st time experiencing this, during my 1st spring in Israel in 2009. I was on a bus on the way to work. I didn’t hear the siren, but my bus stopped, the driver got out, and I had no idea what was going on. It took me a second, and then this feeling washes over you: everyone else is observing a ritual. They knew what day it was, and realized what that meant for their morning commute. From the perspective of an “outsider” (an American), it seems as though everyone is suddenly connected through a shared experience as Jewish Israelis. Yes, I’m Jewish, but as an American, I had never experienced a national observance of Holocaust Remembrance Day.

3. To announce a real attack.

~~~

I never heard this third type; only the first two. I know that so far no one in Tel Aviv has been hurt. That 3 Israelis have been killed, and 12 Palestinians (or 19? I’m hearing conflicting reports). What’s so hard to digest is that a missile actually struck the city I lived in. Israel’s largest city. Four years ago, no matter how confused and emotional I was, I never truly feared for my safety. I was never afraid to be on the streets, to ride a bus. Once that war ended, and things went back to normal, I ventured all over Israel without much hesitation.

I hope that Israelis can return to their “version of normalcy” as soon as possible.

NY Silent Peace Walk

NY Peace Walk

I went on a silent walk for peace last week.

It was organized as a demonstration to show support for Israeli-Palestinian solidarity. Designed with Buddhist principals, there was to be no shouting, no posters. Just walking and peace. About 500 people showed up, and after some introductory remarks by event organizers and peace leaders, we walked in a single file around Central Park for almost 2 hours. We were given white sashes to wear over our raincoats. The walk concluded inside the park where we split into small groups for discussion.

I met other like-minded people, which felt surprisingly more rewarding than I would have thought. I don’t go to things like this just to meet people who already agree with what I feel; I don’t really know strongly how I feel about certain things, but when you meet people who affirm certain notions you have but aren’t yet sure how to express them – it’s a actually a really beautiful thing.

NY Peace Walk

The experience was powerful in a number of ways for me personally. One of which involved me deciding to stay involved with the organization that coordinated the walk. It was also very meditative, and I enjoyed the deliberate pace at which we were walking and the deep reflection it lent itself to.

Coincidentally, the date of the walk, October 7 2012, happened to fall on the date of Simchat Torah – the final day of Sukkot, traditionally celebrated by circling the Torah 7 times. We happened to be walking around Central Park on a holiday that’s celebrated in pretty much the same motion . . .

NY Peace Walk