The Art of Promoting Others’ Art

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Israeli multi-media artist Oum Kultuv

I’ve had an idea for about 6 months but haven’t done much about it. Now I’ll write about it on my BLOG on the INTERNET so that it comes TRUE or at least CLOSER TO TRUE. Stop yelling at you? No. Read on.

There are parts of Marketing I like: creating compelling content – both visuals and copy. Static copy (websites, ads, emails) is more rewarding and interesting than the transient channels of social media and blogging. But all of these buzzwords really blend together and you can theoretically call all of this and none of this “marketing”, “branding”, “advertising” and “business development”.

I encounter an artist with an incredible vision, body of work and voice. This person has a Facebook page, isn’t on Etsy and doesn’t know how to effectively “market” themselves. Then I appear, in a ray of sunlight wearing a black pantsuit but some edgy accessories. I’m here to make you internet famous – at least, as famous as your art allows you to be.

I want your art to speak for itself. But I want to give it a microphone.

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