I want to produce beautiful things. Things people really need – not just things we convince people they need.
Beautiful things means things that improve other things:
- Appearances of walls or websites
- The way someone views him or herself
- The way a group views itself
I want to shift the perspective of others. Change how things appear….or how they appear to appear. Stir conversation and then participate in the conversation, and have the other participants be people with whom I genuinely want to interact…or at least are people who have worthwhile interactions amongst themselves. (Fake “communities” of low-committal users bore me in a way that is beyond boring. I’d literally rather sit on my ass on the floor of a New York City street corner and engage in small-talk with passersby, than dedicate time and energy toward “building a following” for a brand/product/company that doesn’t have its shit together and is solely relying on “marketing magic” and manipulation.)
On one hand this feels like the most natural thing in the world to want. On the other, it’s too vague to matter. I think there’s a Creative Director out there somewhere, in Portugal or Thailand or Westchester who will one day find this blog and say “By golly, this girl’s got it!”
I crave real shit. Real company shit. Promoting things with value.