1 Post a Day, 250 Words Max

This was my brief to myself for the next 30 days. It feels like the most logical, smartest thing I’ve done in years. The idea came after talking to one of the best writers I know, and one of my favorite creative directors. George is a professional copywriter for one of the world’s largest advertising agencies, on behalf of some of the biggest, most complex … Continue reading 1 Post a Day, 250 Words Max

Why I Write in 250 Words or Less

How I arrived at this challenge: It feels good to get things out of my head and onto paper. Because it’s a private act; only I am seeing what I’m writing in that moment. And it feels good to have ink flow out of a pen. Applying pressure to a surface. Watching the ink flow is most satisfying when the ink trail is rich and even. … Continue reading Why I Write in 250 Words or Less

Why Did I Stop Writing?

I like writing email subject lines. And headlines of blog posts. I guess I like writing. But I stopped. It stopped feeling good to write, and started to feel…difficult. More than writing college essays, a thesis paper (which was extremely painful, not just because it wasn’t an “official” thesis paper since the professors who had inspired my interest in what I wanted to write about … Continue reading Why Did I Stop Writing?

Marching Toward Culturally Relevant Advertising

Today I went to the Women’s March with a friend and Hugo, his black lab puppy. Hugo had a sign on his back, “The Future Is Bitches”. I kept joking that so many people were taking Hugo’s photograph he would be on the cover of tomorrow’s Times. On the way to the March, which started by Trump Tower near Central Park, I noticed a few … Continue reading Marching Toward Culturally Relevant Advertising

We Have A Plan, #AWXII

NYC AdWeek From A Comms Student Perspective

I’m attending AdWeek NYC for the first time. (That’s a career milestone, right? Adding it to my resume.) Starting my master’s in Communications has already opened doors and my mind; I wouldn’t have known about AdWeek’s student rate had a classmate not mentioned it during a lunch break (thanks Anthony!). Both panels I attended today reinforced key concepts from a course in Organizational Strategy: Concept 1: Success Isn’t Defined By Competition Alone In a discussion about … Continue reading NYC AdWeek From A Comms Student Perspective

How “Surround Audience” at The New Museum Blew My Mind Twice

Oh hey. I’m going to write a blog post about the most recent mind-blowing cultural shit I’ve seen in New York because it makes me feel like I’m getting more value for my rent. My first impression of the New Museum back in 2007 was of dismissal; it felt too conceptual, postmodern and obnoxious. The art was not accessible; it made me feel dumb for not “getting it” – for … Continue reading How “Surround Audience” at The New Museum Blew My Mind Twice

Writing For Online Audiences? Say More. Write Less.

It’s a humbling experience to realize that while you enjoy writing, did well in school and aren’t afraid of expository essays – it’s a whole other world when writing for the web. Social media, email newsletters, company blog posts…these should be considered channels to produce “copy” – not tomes. Compelling copy is written economically. Less is more, no matter how long the supporting body copy should be. … Continue reading Writing For Online Audiences? Say More. Write Less.

Embracing The Process v. The Product of Creative Expression

3 min read One of the hardest parts of working for yourself is managing your time. Especially if you’re in the business of helping to manage web content that is goal-oriented and likely to produce positive results. Pitching work as packaged deliverables with deadlines is a skill. It requires organization, foresight, planning, experience and discipline. You’ve got to communicate the deliverables and the deadlines clearly, and … Continue reading Embracing The Process v. The Product of Creative Expression