Marching Toward Culturally Relevant Advertising

Today I went to the Women’s March with a friend and Hugo, his black lab puppy. Hugo had a sign on his back, “The Future Is Bitches”. I kept joking that so many people were taking Hugo’s photograph he would be on the cover of tomorrow’s Times. On the way to the March, which started by Trump Tower near Central Park, I noticed a few … Continue reading Marching Toward Culturally Relevant Advertising

We Have A Plan, #AWXII

NYC AdWeek From A Comms Student Perspective

I’m attending AdWeek NYC for the first time. (That’s a career milestone, right? Adding it to my resume.) Starting my master’s in Communications has already opened doors and my mind; I wouldn’t have known about AdWeek’s student rate had a classmate not mentioned it during a lunch break (thanks Anthony!). Both panels I attended today reinforced key concepts from a course in Organizational Strategy: Concept 1: Success Isn’t Defined By Competition Alone In a discussion about … Continue reading NYC AdWeek From A Comms Student Perspective

How “Surround Audience” at The New Museum Blew My Mind Twice

Oh hey. I’m going to write a blog post about the most recent mind-blowing cultural shit I’ve seen in New York because it makes me feel like I’m getting more value for my rent. My first impression of the New Museum back in 2007 was of dismissal; it felt too conceptual, postmodern and obnoxious. The art was not accessible; it made me feel dumb for not “getting it” – for … Continue reading How “Surround Audience” at The New Museum Blew My Mind Twice

Writing For Online Audiences? Say More. Write Less.

It’s a humbling experience to realize that while you enjoy writing, did well in school and aren’t afraid of expository essays – it’s a whole other world when writing for the web. Social media, email newsletters, company blog posts…these should be considered channels to produce “copy” – not tomes. Compelling copy is written economically. Less is more, no matter how long the supporting body copy should be. … Continue reading Writing For Online Audiences? Say More. Write Less.

Embracing The Process v. The Product of Creative Expression

3 min read One of the hardest parts of working for yourself is managing your time. Especially if you’re in the business of helping to manage web content that is goal-oriented and likely to produce positive results. Pitching work as packaged deliverables with deadlines is a skill. It requires organization, foresight, planning, experience and discipline. You’ve got to communicate the deliverables and the deadlines clearly, and … Continue reading Embracing The Process v. The Product of Creative Expression

Global Content Strategy by Val Swisher

BOOK REVIEW: Global Content Strategy: A Primer by Val Swisher

I discovered this handbook on Twitter through a discussion with The Content Wrangler, a member of the content strategy community. This is a group of writers and strategists dedicated to improving the stuff we see on the web. Specifically, the stuff that brands and businesses put on the web, in the hopes that it’s seen by an intended audience. In a way, we’re all in the business of turning … Continue reading BOOK REVIEW: Global Content Strategy: A Primer by Val Swisher

The Paradox of Time Management Apps

I actually spent 3 hours last week testing time management apps and reveling in the irony of it all. Each app had its own attractive life-saving combination of promises and features, user interfaces and API integrations. None of them offered to actually do my work for me and none was obviously more helpful than the others. The one valuable discovery I did make during this otherwise complete waste … Continue reading The Paradox of Time Management Apps